Home / Allied Health / ACSM's Career and Business Guide for the Fitness Professional

ACSM's Career and Business Guide for the Fitness Professional

9781608311958
ISBN/ISSN
9781608311958
Publication Date
February 8, 2012
2012-02-8
Availability
IN STOCK
9781608311958
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  • Description
    ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.
  • Specs
    ISBN/ISSN
    9781608311958
    Product Format
    PB-Paperback
    Trim Size
    7 x 10
    Pages
    240
    Illustration
    76
    Table
    0
    Publication Date
    February 8, 2012
    Weight
    0.93
  • American College of Sports Medicine
    Neal Pire , MA, CSCS, FACSM
  • Features
    • Practical Tone - intended to be a guide and resource for the fitness professional, regardless of their role in the industry or where they are in their career.
    • Chapter Objectives - lists the material presented in each chapter.
    • Chapter Summaries - provide a succinct recap of important concepts.
    • Your Resources - present easy-to-access information and business resources.
    • Distinct Sections - Part 1 of the text is focused on the fitness professional's career and professional development. Part 2 examines the fitness professional as an entrepreneur.
    • Sample Business Plan- Part 3 of the text is a complete sample business plan including financials, demographic research, and a marketing plan.
    • Sample Budgets - i ncluded within the sample business plan are sample budgets for start-up costs and five-year operating expenses.
    • Sample Business Plan Presentation - i ncluded with the sample business plan is a presentation that might be used when presenting the investment opportunity to prospective financiers.
  • Table of contents
    Preface
    Part I
    Chapter 1 The Fitness Professional’s Career
    Chapter 2 Technicians and Clinicians
    Chapter 3 Sales
    Chapter 4 Marketing
    Chapter 5 Service - The Hospitality Paradigm
    Chapter 6 Operations, Administration and Management
    Chapter 7 Business Policy Development and Risk Management
    Part II
    Chapter 8 Business Owner Operator
    Chapter 9 Developing a Business Plan
    Chapter 10 Structuring the Business Plan
    Chapter 11 Developing a Marketing Plan
    Chapter 12 Developing a Financial Plan
    Chapter 13 Selling Your Dream
    Part III – Business Plan, Budgets, and Presentation
    Business Plan
    Demographics
    Competition Survey
    Capital and Startup Budget
    Five Year Operating Budget
    Business Plan Presentation
  • Review
  • Questions and Answers

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