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ACSM's Career and Business Guide for the Fitness Professional

Publication Date
February 8, 2012
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  • Description
    Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product.

    ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices.  The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.
  • Specs
    Product Format
    Trim Size
    7 x 10
    Publication Date
    February 8, 2012
  • About The Author(s)
    American College of Sports Medicine
    Neal Pire , MA, CSCS, FACSM
  • Features
    • Practical Tone - intended to be a guide and resource for the fitness professional, regardless of their role in the industry or where they are in their career.
    • Chapter Objectives - lists the material presented in each chapter.
    • Chapter Summaries - provide a succinct recap of important concepts.
    • Your Resources - present easy-to-access information and business resources.
    • Distinct Sections - Part 1 of the text is focused on the fitness professional's career and professional development. Part 2 examines the fitness professional as an entrepreneur.
    • Sample Business Plan- Part 3 of the text is a complete sample business plan including financials, demographic research, and a marketing plan.
    • Sample Budgets - included within the sample business plan are sample budgets for start-up costs and five-year operating expenses.
    • Sample Business Plan Presentation - included with the sample business plan is a presentation that might be used when presenting the investment opportunity to prospective financiers.
  • Table of contents


    Part I

    Chapter 1 The Fitness Professional’s Career

    Chapter 2 Technicians and Clinicians

    Chapter 3 Sales

    Chapter 4 Marketing

    Chapter 5 Service - The Hospitality Paradigm

    Chapter 6 Operations, Administration and Management

    Chapter 7 Business Policy Development and Risk Management

    Part II

    Chapter 8 Business Owner Operator

    Chapter 9 Developing a Business Plan

    Chapter 10 Structuring the Business Plan

    Chapter 11 Developing a Marketing Plan

    Chapter 12 Developing a Financial Plan

    Chapter 13 Selling Your Dream

    Part III – Business Plan, Budgets, and Presentation

          Business Plan


    Competition Survey

                Capital and Startup Budget

                Five Year Operating Budget

                Business Plan Presentation

  • Review
  • Questions and Answers
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